Seven months of data-led PR has moved troocost.com from near-zero organic visibility to a growing, measurable presence on the terms that matter most to the business.
All metrics pulled live from Ahrefs. The campaign launched October 2025 — the uplift from September 2025 to today is direct and measurable.
The chart shows 37 organic pages in September 2025, dropping to a stable 14–15 from October onwards. This reflects the site restructure carried out around that time, which consolidated and cleaned up the URL architecture. Ahrefs had been tracking a number of legacy URLs from the old site that were still returning historical ranking data in September — once the restructure went live and those pages were removed or redirected, only the active, indexed pages remained. The consistent 14–15 from October through to April is the accurate baseline for the new site. Importantly, this consolidation is a positive signal: fewer, stronger pages concentrating authority is the right foundation for the keyword gains now being seen.
| Keyword | Vol / mo | Now (Apr '26) | Sep '25 | Change | Intent |
|---|---|---|---|---|---|
| troo | 350 | 1 | 2 | ▲ 1 | Brand |
| business energy consultants | 250 | 11 | 68 | ▲ 57 | Commercial |
| energy procurement services | 500 | 19 | not ranking | ★ NEW | Commercial |
| what does mop stand for | 60 | 12 | not ranking | ★ NEW | Informational |
| business energy procurement | 500 | 26 | not ranking | ★ NEW | Commercial |
| commercial renewable energy | 300 | 29 | not ranking | ★ NEW | Informational |
| energy procurement companies | 200 | 40 | not ranking | ★ NEW | Commercial |
Estimated readership is calculated from publisher-reported audience data and per-title averages across Newsquest (54m monthly unique visitors across 205 brands), Reach PLC and MSN UK. Figures represent total potential audience across all placements, not page-level views.
Estimated readership figures are based on: Newsquest's published audience data (54m monthly unique visitors across 205 UK brands in 2025, ~263k average per title); Reach PLC regional figures for Birmingham Mail (~2m) and Herald Scotland (~1.5m); MSN UK (~15m monthly unique visitors based on global traffic data proportioned to UK share). Per-title estimates are tiered by Domain Rating as a proxy for publication size. All figures represent potential audience exposure across the campaign period, not guaranteed reads of the specific article.
The highest-authority placements secured across all campaigns. DR verified in Ahrefs.
The SEO numbers tell one story. But earned media has always done something else — it puts you in rooms you wouldn't otherwise be in. The December 2025 investment announcement is a direct example.
The authority is built, the keywords are moving, and the commercial terms are within one step of page one.